What is Ruby Chocolate?

Was ist Ruby Schokolade?
Mockingly referred to by some as 'millennial chocolate', celebrated by others as the fourth type of chocolate. Ruby chocolate is currently on everyone's lips and is hotly debated in chocolate circles. What's with the pink chocolate? And how does it taste? You can find out all of that here!

Ruby chocolate is celebrated by its fans as the fourth type of chocolate - alongside white, milk and dark chocolate. Its name comes from its color or from the cocoa beans from which Ruby chocolate is made, according to the manufacturer: from the so-called ruby ​​cocoa beans. This is how they are called by Barry Callebaut, developer of Ruby Chocolate. According to Barry Callebaut, the cocoa beans are ruby ​​in color, but they are not a new variety of cocoa, nor have they been genetically engineered.

What is Ruby Chocolate?

Exactly what Ruby Chocolate is, no one knows for sure except Barry Callebaut. As early as 2004, company spokespersons claimed to have discovered a new type of cocoa bean – the ruby ​​bean. The company also insists that no coloring or berry flavorings are added to Ruby chocolates. Instead, Callebaut refers to special components of special cocoa beans, which can be found in particular in cocoa beans in Ecuador, Brazil and the Ivory Coast. Experts, on the other hand, agree that the ruby ​​color cannot simply be created from unmanipulated beans and rather suspect the secret to be in the composition of the chocolate itself .

What is ruby ​​chocolate made of?
Keep your eyes peeled when choosing chocolate

What is Ruby chocolate made of and why is it pink?

At Theyo, we attach particular importance to the taste nuances of chocolate. In addition to a transparent supply chain, we are no less interested in the list of ingredients in the chocolate. In our chocolate tastings , we often point out that a short list of ingredients generally suggests higher quality. A look at the list of ingredients of Ruby chocolate is all the more exciting: cocoa butter, milk powder, citric acids and emulsifiers. Even though the exact recipe and ruby ​​color are subject to Barry Callebaut's trade secrets, industry experts suspect that the specific beans are less important.
Rather, it is assumed that the type of chocolate is decisive for the color and the fruity taste. There are different speculations, the following seems particularly plausible to us: instead of fermented cocoa beans, some of the beans could be unfermented. Cocoa beans in unfermented form have pink and pink hues. When these beans meet citric acid, the desired color and flavor of ruby ​​chocolate could result. While cocoa beans are fermented and roasted after harvesting for "normal" chocolate, weakly fermented or even unfermented beans could be used as a component in the production.

pink ruby ​​KitKat

How does the pink chocolate taste?

Ruby chocolate tastes - as you would expect from the pink color - sweet and tart, more like white chocolate. According to Callebaut, it should taste berry, fruity and especially creamy. Slightly less positive results came from a Guardian taste test when the testers tried the new pink Kitkat:
"...smells like a Lush store."
"...the taste was quite delicious - creamier than milk chocolate, less oily than white chocolate, with a hint of tangy fruity yoghurt."
"...the taste is semi-sweet, lightly perfumed, a bit like the red berries of the Special K."
pink chocolate Pink and (nevertheless) delicious: Omnom chocolate

Where can you buy Ruby chocolate?

From our point of view, the question is not where you can buy Ruby Chocolate but rather whether you should really do so ;-). As far as we know, Callebaut cannot ensure transparency with regard to the supply chain for this type of chocolate either. From a chocolate expert's point of view, we also find the list of ingredients quite questionable. So instead of resorting to the trendy pink chocolate, treat yourself to something really good! We have a few suggestions ...

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